The first sales kick-off meeting for Idemitsu Lubricants Philippines, Inc. was a rousing success. Held last July 24 at the Mercure Hotel Ortigas, over 100 attendees packed the event. Distributors and dealers nationwide were also present. Idemitsu Lubricants introduced its wide array of products, ranging from gas engine oils, diesel engine oils, motorcycle engine oils and transmission oils - a product line-up strategically chosen for the Philippine market.
Making a special appearance was special guest Tetsuya Ota, the number one Ferrari race car driver in Japan, who specified the need for a high-performance oil like Idemitsu - especially during his exhilarating races.